about

who are we

clean boy is a fresh and easy approach to men's wellness that prioritizes simplicity, effectiveness, and self-care.  

we prioritize the unique needs of men's skin and offer high-quality products that are typically (and needlessly!) only marketed towards women. 

we want our community to feel their best. 

 

how it started

spark  While living with two 25-year old men in San Francisco, our female founder Kira was surprised when they asked to borrow her ice roller on a sunday morning after drinking the night before. 

exploration  interviewed and polled a high number of men to learn that it is common for men to borrow (and even steal) their girlfriend’s ice rollers. 

aha moment  today much of the wellness industry, including ice roller,  only market their products towards women.   

problem  men are underserved and missing out on these offerings. surprisingly there are a lot of cases where men do want many of the same things as women.

solution  clean boy empower men to feel their best with simple solutions.

and who better to build this brand than the women who know wellness products through and through??

 

 

misc

clean boy was inspired by the clean boy aesthetic, which emphasizes a fresh, polished appearance that aligns with contemporary ideals of masculinity, focusing on simplicity and effectiveness in skincare routines. The clean boy aesthetic is not merely a visual style; it represents a holistic approach to self-care that prioritizes skin health, feeling good and overall well-being.

At the core of this aesthetic is the recognition that men's skin has unique characteristics and needs. Men's skin tends to be thicker and oilier than women's, with larger pores and a higher propensity for acne and other skin issues. Consequently, skincare products designed for men must address these specific concerns while promoting a clean and rejuvenated appearance.

One of the key components of the clean boy aesthetic is the use of innovative skincare tools, such as ice rollers. These devices have gained popularity due to their ability to reduce inflammation and redness, providing immediate relief and revitalization to the skin. Studies indicate that cold therapy can enhance blood circulation, leading to a healthier complexion. Regular use of ice rollers can contribute to a more youthful appearance, as they help to tighten pores and reduce puffiness.